Launched in 2021 by Sophie Annaston, The Conscious Wellness Club started as a crowdfunded, first-of-its-kind journal designed to simplify wellness in an oversaturated space of trends and aesthetics.

After completing a certification in Integrative Nutrition Health Coaching, Sophie was inspired to create intentionally simple tools structured around the eight dimensions of wellness, a widely recognized framework used in health education.

Wellness can feel confusing and complicated, but it doesn’t need to be. Rather than adding to the noise, The Conscious Wellness Club focuses on fewer, more thoughtful products people can return to again and again as their lives evolve.

Sophie later expanded on these ideas by writing A Book About Wellness, a complementary resource that explores the principles behind the journal in greater depth.